Marketing and Branding, Products and Services
You could recognize a Starbucks holiday cup from a mile away. Why? Because for over 20 years, the coffee company has found extraordinary success with their holiday beverages. What began as a purple patterned cup quickly transformed into a marketing strategy that...
Marketing and Branding, Products and Services
Welcome to the exciting world of restaurant marketing, where food meets flair and flavor meets finesse. As you embark on this culinary journey, imagine your restaurant as a masterpiece, and marketing as the brush that brings it to life on a broader canvas. Yet, just...
Marketing and Branding, Products and Services
After facing a few challenging years, the restaurant business has come back in full force. Declining numbers of COVID cases across the nation combined with increasing availability of vaccines has resulted in a very different summer dining experience for years to come....
Marketing and Branding, Products and Services
Branding is no longer what we see on TV or read in magazines; it has become interactive and personal. Small businesses, in particular, need to create a strong relationship with their existing customers, and especially their prospective customers. These relationship...
Marketing and Branding, Tips for Printing
An eye-popping logo represents your brand in the best way possible. It helps consumers resonate with your branding and connect with what your brand has to offer. In the coffee business, it’s no different. Independent coffee shops face some fierce competition, but they...